1, 2, 3, and counting…

Microsoft is building another Surface Tablet, the Xbox Surface. First impression: I’m flabbergasted. What on earth are they thinking? Two versions of Windows on tablets both called Surface isn’t confusing enough? Guess not, let’s throw in another! And at the same time, let’s confuse developers too! Which Windows platform to develop for? Windows RT which is a good price point and looks like a nice tablet experience, but can’t really run Office? How about the much more expensive Windows 8? Maybe Windows Xbox? Or is that Surface Xbox? Really, they can’t even keep their naming conventions straight between hardware and operating systems.

And I would like to know precisely how many tablets Microsoft expects me to buy? One for casual consumption, one for “creation”, and one for gaming? How much more clearly can they make an argument to just buy an iPad?

And who is going to buy the Xbox Surface? Does Microsoft think parents will buy it for their kids? So now it’s up against the real Xbox? Doesn’t that just cannibalize Xbox sales? At least with the iPad, the kids can justify it with all the educational and creative apps that are available.

All this is going to do is cause a massive amount of confusion and drive people right into the iPad with it’s much simpler proposition: one tablet to do it all, almost.

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